Staging is a Market Differentiator – you will win listings over non-staging agents because you are offering Staging as a Standard Service
Staging is a Value Added Service – Your listing will sell for more than comparable un-staged homes, AND you will make more money (and so will your sellers) if you Stage
You Get more business – you will get repeat and referral business because Sellers will appreciate the extra effort and the fact that the Realtor did MORE to Get Them MORE!
Here is my two cents on how to have a “Must Stage” conversation with your sellers so that the property gets packaged, merchandised, i.e. Staged before it goes to market:
- The way you live in a home and the way you sell your home are two different things
- Once you have decided to put your home on the market, it immediately becomes a product, therefore it needs to be “packaged” – turned into a home - merchandised ( that’s what Staging does – it’s the only thing that you can do to “package” and “merchandise” your listing)
- Buyers don’t like the lived-in look. They only know what they see, not the way it is going to be
- Buyers need to feel they are AT HOME, not in YOUR Home
- Staging creates a serious of great impressions throughout the home motivating the buyer to linger; when buyers are browsing for homes in the neighborhood, one of two things will happen; they will either move in or move on!
- The cost of Home Staging is always less than the 1st price reduction. On Average, the cost would be anywhere from $75.00 for a Staging Consultation, to $400 - $1,400 for a Full house Occupied Staging project and up to $2500 for a Vacant Staging project (which includes rental fees for furniture and accessories).
And for those of you who are all about the numbers, which I think all of us should be, than please click on the link below to be directed to the RESA (Real Estate Staging Association) Staging Calculator.http://www.stagingsavings.com/stagingSavings.html
I would attribute the success that I am having in the real-estate industry to the fact that I care for my clients and as a realtor I have the obligation to advise what is best for them! When it comes to selling their homes staging is on the top of my list!! A distinct advantage, Otherwise, you’re just another piece of real estate!!
ReplyDeleteThanks Roberto! For you to see the importance tells a lot about what kind of Realtor you are!
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